Does your franchise require that you include a commercial awning on your store’s exterior?
Even if they don’t, a commercial awning can do a lot to dress up your place of business and promote it, too.
Since awnings are so versatile, they can benefit your business in many ways, both tangible and intangible.
You can use your commercial awning to achieve any of the following results.
Instant brand recognition, from any distance.
Naturally you want to flaunt your franchise affiliation, and every smart business owner knows to put their name and street number on their awning – your logo, too, if local regulations allow for additional graphics.
People won’t do business with you if they can’t find you.
Why have a boring exterior when you can use commercial awnings to virtually every business, regardless of type, size or location, looks better with an awning.
Or a series of awnings. Your options are nearly limitless, because there are so many choices in terms of materials, styles, shapes, etc.
You can create a unique look that takes your façade from plain to panache, beautifully reflecting your type of business or commercial property and your location’s individual personality.
Let’s face it – awnings were invented to provide shade from the hot sun and cover when it’s raining, snowing, or other serious weather conditions.
Entertainers and merchants have always understood that making potential patrons more comfortable is simply smart business. That’s as true for your commercial awnings it is for the mom-and-pop shop down the street.
Your corporate headquarters and your commercial property both look good when you go out of your way to improve the total “customer experience.”
Incorporating a commercial awning improves life for non-customers, too. You can be sure they notice and appreciate your efforts to shade and shelter them, even if they aren’t likely to patronize your business for one reason or another.
Haven’t you ever crossed the street to walk where it’s cooler or drier?
Marketing and promotion, all the time.
It’s not just about brand recognition.
A commercial awning gives you a tremendously valuable additional tool to advertise what you do or sell.
That advertising is essentially free, since you’re installing awnings anyway, for other reasons.
Think of it as an outstanding opportunity to significantly increase the return on your investment, by:
- Extending your overall marketing – traditional, online, point-of-sale – to ensure consistency and reinforce visual recognition.
- Keeping your name in front of people 24/7. Don’t forget to consider what kind of lighting you’ll want for your commercial awning – front lit or backlit, both have positive traits you can capitalize on depending on your specific location and other factors. You can add strings of temporary decorative lights to your commercial awning to celebrate the seasons or special events.
- Expanding value of your commercial awning with matching accoutrements such as an A-frame sign that shows today’s sale special, a funny saying to give passers-by a smile, even your outdoor dining menu.
And speaking of outdoor dining…
A commercial awning can allow you to expand your sales area, effectively giving you more floor space to display merchandise or serve food and beverages or offer performance events from a single guitarist to an entire orchestra.
Auxiliary awnings can be retractable, or stationary, and done right, these extra awnings needn’t even be seasonal.
You can add portable walls, space heaters, etc. to put outdoor areas to use multi-season or even year round.
Your commercial awning might be the finishing touch, but it’s no afterthought.
At least it shouldn’t be. It’s an important investment, not so much for financial reasons but because your commercial awning creates your first impression. It can attract or repel potential customers, giving it both power and potential.
With the right design and materials choices, you can turn your commercial awning into a valuable tool that never stops working to promote your business and entice more customers.